THE EVOLUTION OF DIGITAL MARKETING

The Evolution of Digital Marketing

The Evolution of Digital Marketing

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    1. Pre-Internet

    2. Web 1.0

    3. Google

    4. The Age of Social Media

    5. Mobile Internet






Pre-Internet


In 1981 IBM launched the very first personal computer. Prior to this, computers were reserved for large companies and research institutes who could afford them. By 1989, the storage capacity of the personal computer grew to a whopping 100mb.



Web 1.0




In 1990, the term “digital marketing” was first used, and the first engine, albeit very limited, called “Archie” was launched. By the mid-90s, web-ad banners began to show up on websites, Yahoo! launched, and the very first transaction over the internet occurred via Netmarket. In 1997, the very first social media site was launched, sixdegrees.com, positing that you are never more than 6 degrees from knowing any and everyone.


Google




In 1998, a small search engine and website was launched called BackRub in Menlo Park, California. This company would eventually become the behemoth that we know today as Google. This was also the year, Microsoft launches MSN, and Yahoo! launches Yahoo! Web search. In the year 2000, the internet bubble explodes, and the online world becomes completely mainstream. This is the end of web 1.0.


The Age of Social Media




In 2002 LinkedIn is launched. In 2003, WordPress and MySpace are launched and rapidly grow in popularity. In 2004 Google goes public and launches Gmail, and Facebook goes live. In 2005 YouTube is launched. 2006 sees Twitter launch, and Amazon as an e-commerce platform crosses $10 billion in sales. In 2007, Tumblr is launched. Search engine optimization (SEO) shows up on the scene as a way to get ahead of the competition.


Mobile Internet




Nokia launched the 9000 Communicator cell phone with the first iteration of the internet on it, but it was hardly viable. Additionally, in the early 2000s, Blackberry made several phones capable of using telephone networks to access the internet for email. In 2007, however, the iPhone was launched with a dedicated browser and opened a new world of mobile internet usage. In 2008, Spotify launches, and Groupon goes live. In 2010, WhatsApp goes live, and the internet is at its most robust point in history. Marketing is widespread at this point, and businesses begin using social media marketing as a tool to reach users. By 2014, mobile internet use surpasses PC usage. Shortly after predicative analytics, wearable technology, and content marketing takes over the web.

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